Alp knowledge

Quickstart:
from idea to product launch in 24h

It takes just 3 steps to start earning. We'll show you how!
Reading time: 4 minutes
TL;DR
You can launch a digital map product within 24h by following these steps:
  1. Pick your expert niche: the intersection of value, expertise and demand.
  2. Create your MLP: Minimum Loveable Product, much smaller than you think!
  3. Launch frequently & grow with feedback
1
Pick your expert niche!
A successful digital map product begins with picking an expert niche. This step is crucial as it sets the foundation for your product. Why pick a niche you ask? Audiences value expertise and quality - as the saying goes "it's better to be a master of one trade than a jack of all trades, i.e. a master of none".

Your master plan
  1. Identify your provable areas of expertise ("Been covering this [topic/region/...] for 5+ years")
  2. Pick a starting niche ("Berlin + house boats")
  3. Dominate that niche ("De-facto authority on house boat tours in Berlin & Mecklenburg")
  4. Widen it ("Now also covering the North Sea")

Example niches to inspire you
  • South Tyrol + hiking + photography (= RoterRucksack)
  • Berlin + house boats (= Seenland)
  • Mediterranean + diving spots + holidays
  • Florida + family + seasons
  • Biking + Switzerland + family
  • Equestrian + Alps + Tours

Discovering your niche
Consider what partners hire you for, analyze which content performs best in your analytics, and ask your audience directly. Engaging with your audience will provide valuable insights into what products will be most successful.
I could either watch it happen or be part of it.
Elon Musk
Tesla, SpaceX, X, ...
2
Create your MLP:
Minimum Loveable Product
❗ Solve real-world problems
Ask yourself what questions cause the biggest pain point for your audiences and then provide the cure.

  • "I'm spending $1000 on this house boat, where do I go with it to make the most of it? Which harbors are worth visiting? How do I know where to anchor?" (= Seenland)
  • "I've seen so many stunning Meran photos. Where and how can I create the most epic photos if I only have a week in spring?" (= RoterRucksack)
  • "How can I plan a couple's romantic getaway in wine region [XYZ]? For a weekend/ week/ vacation?"

In doing so, aspire to create something lovable beyond it's basic functionality - add in a harbor map, offer tour previous with a drone video, rank the vineyards by wine tour availability & features.


Start small, think big!
Forget the bulky requirements of the traditional print process. Your digital product is a living, breathing experience whose value grows with each new entry.

Kick things off with a few well-crafted tours, bike adventures, or weekend getaways. Then fine-tune your offerings based on what your users use and love, gradually boosting your product's value and what you can charge for it.


✈️ We'll give you superpowers!
Alp's got your back, adding full-text search, tagging, photos and videos, co-creating maps with friends, family, or even yourself to your products, making them not just useful, but loveable.

If you can use Google Maps or Instagram, you'll be an expert in using Alp out of the gate! Got questions? Ideas on how to make it easier to create products? Let us know and we'll make it happen!
Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future.
Steve Jobs
Apple
3
Launch & grow
Launch frequently
Once your Minimum Loveable Product (MLP) is ready, it's time to introduce it to the world.

Embrace the power of iterative launches to keep your Minimum Loveable Product (MLP) in the spotlight and adapt swiftly to user feedback. Frequent releases allow you to showcase new features, improvements, and refinements regularly, keeping your audience engaged and excited about what's coming next. It'll not just make your product better, it'll provide truly unique content for your channels.

This approach not only maintains momentum but also signals to your users that you're committed to continual enhancement based on their needs.


❤️ Grow with user feedback
Harness the insights and suggestions from your user base. Engaging with your community in this way turns them into co-creators of the product, fostering a sense of ownership and loyalty. Loyalty is what will ultimately give your product a life of it's own - the ultimate goal!
The way to get started is to quit talking and begin doing.
Walt Disney
Disney
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